The term “weird” has been a success due to having correctly pegged their audience.

One of the worst insults for a child in grade school struggling to fit in is being called weird, and being called weird means being ostracized by the group while one’s socialization skills have barely begun developing.

To be called weird at that age means being forced into becoming an outsider, and that induces a deep sense of loneliness and despair within a child.

Drumpf is an extreme and highly malignant narcissist who craves validation through attention. He’s been able to buy and bully his way into always being the centre of attention throughout his life.

Becoming president is a way for him to convince himself that he is relevant to society, and that soothed the young boy inside who had never grown up.

Weird strikes at the heart of his dysfunction and throws him off balance because it confronts his addiction to attention at its core.

It is particularly effective because it’s a relatively benign word for most mature adults with little impact on healthy psychology.

It’s also a word that can be used in many cases. Practically anything can be described as weird, but it’s a word that “has a frequency effect,” like a dog whistle no one else can hear but him and those who (ironically) empathize with him. It gives him a headache while everyone else wonders what’s happening because they can’t hear anything.

This word choice is three-dimensional chess like the word “woke” is. They’re both fun words to use because they’re simple and punchy without being offensive.

They are words that “float like a butterfly and sting like a bee,”… and that pisses all the Reichtoids off to no end.

It’s like the logic problem Captain Kirk gave Norman to cause it to overload in the episode, “I, Mudd.”